We were able to create a new brand called Tussock Ridge Merino which signifies durability, warmth, and resilience, mirroring the very attributes of the wool itself. By crafting a logo and brand identity that encapsulates the rugged beauty of New Zealand's tussock-covered hills and mountains, it can evoke a deep connection to nature and authenticity, making Tussock Ridge a symbol of uncompromising quality and natural luxury.